Actionable product discovery & product testing research
Every product team knows how to improve their product, they just aren't sure what to prioritize. You need actionable evidence that builds a business case.
Prioritize product development
Focus on the work that has impact & ROI
Identify competitive advantages
Pinpoint how to win & where to grow
Build a business case
Get evidence to validate key improvements
Types of deliverables
Prioritized roadmap
Align teams and customers on a vision
Competitive analysis
Optimize connected touchpoints
User & expert feedback
Detailed plan for service improvements

This roadmap provides a north star for improving the product. This fully-comprehensive analysis details immediate opportunities to improve the product, as well as short-term and long-term opportunities to win. It outlines what the core value drivers are for each customer audience, as well as how to further amplify those core pillars through product, marketing, and CX.

An evaluation of your product and tools against key competitors. Find out how your customers (or their customers) scores each product and which gaps/opportunities are most impactful. Learn how to win more customers and protect from churning yours. It will detail how to improve key UX interactions to elevate your product.

Get an detailed analysis of how to improve a product or service. We take care of recruitment, prototyping strategy, testing, and analysis. Learn how customers and target audiences react and which prioritized improvements are needed to make it a success. Get verbatims, scores, recordings, and recommended product improvements.
Case Studies
Read Our Success Stories


Build the next generation of Spotify for Artists creator platform & analytics

Become the most trusted security product suite by households internationally

Define future retail opportunities for telecom stores in 2030


Making Canada's leading weather app more useful & more profitable

Research and launch the most exciting NFT project in sports


Define the roadmap for the world's leading Web3 talent platform

Improve customer satisfaction & reduce customer support calls
Resources & Training Materials

Methodology and Examples
Intro to Service Design
Methodology and Examples
Intro to Innovation Sprints
Innovation methodology
A guide to overcoming uncertainty impacting your product or service
Research, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organization
UX, strategy, human-centred design
UX needs to set the bar higher than usability
CX, UX, Research
Becoming customer-centric: What most organizations get wrong
Article, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, Apple
About Us
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