Build AI products that customers want
We answer questions about customers, competitors, and how to leverage the technology to gain an advantage
Get startedOur Work
Build the next generation of Spotify for Artists creator platform & analytics
Define future retail opportunities for telecom stores in 2030
Become the most trusted security product suite by households internationally
Research and launch the most exciting NFT project in sports
Making Canada's leading weather app more useful & more profitable
Improve customer satisfaction & reduce customer support calls
Turn an under-used product into a mission critical enterprise platform
Define the roadmap for the world's leading Web3 talent platform
Finding a better way to connect with donors of all generations
Create CX Master Plan for one of the world's largest ferry operators
Improve online brokerage platform's conversion rate
Create a Customer Experience Plan for Vancouver's Tourism Board
Our clients
How we help product teams
Explore possibilities of AI to boost your business
Scan which innovative uses of AI can benefit your business & get user feedback relevant ones
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Pinpoint AI value drivers for your target customers
Find out which specific features and use cases your target customers would switch/upgrade for
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Define products & services customers want
Conceptualize & test a range of potential AI products so that your team knows where to focus
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What We Offer
Customer Experience
Strategies to improve customer satisfaction & enhance services
Service Design
Map your service ecosystem & solve complex challenges
UX Research
Benchmark product performance and improve usability & conversion
Innovation Sprints
We recruit, research, rapid prototype, and test new products or features
Behavioural Personas
Actionable customer insights to shift their customer journeys
Futures & Roadmaps
We prioritize improvements & innovation opportunities
Upskill Your Team
Strategy, AI, Design, Product
Build AI products that customers want | Design of AI podcast
Innovation methodology
For More Impactful UX Strategy, Use Futures Thinking
Innovation research guide
Guide to researching new products & testing concepts
Audit & analysis
Web3 has a major UX problem
Innovation methodology
A guide to overcoming uncertainty impacting your product or service
Methodology and Examples
Intro to Service DesignStrategy, Methodology, Service Design
PH1 Research's Service Transformation MethodologyMethodology and Examples
Intro to Innovation Sprints
Innovation methodology
Turning Fandom into Revenue with Web3About Us
Our Epic Annual Remote Retreat: Colombia EditionMethodology and Examples
Intro to Customer Experience
Tips & lessons
How to create customer journey maps & journey mapping tipsUX, strategy, human-centred design
UX needs to set the bar higher than usabilityCX, UX, Research
Becoming customer-centric: What most organizations get wrongTips & lessons
Strategies for success: Usability testing & user research of government websites and public servicesPublic health guide
Information Architecture for Public Health OrganizationsCX, Toolkits
Becoming customer-centric: 3 toolkits to measure your Customer ExperienceResearch, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organizationCX, UX, Research
Innovating your organization begins by understanding your customer experience
Tips & lessons
Recruit the right audience for your research: Social media recruitmentStrategy, Travel, Lessons
10 business lessons we learned travelling around the worldTips
4 ways we helped entrepreneurs and business leaders around the worldStrategy, Gamification, Marketing
Guide to gamification: strategies to increase engagement and make your audience feel specialArticle, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, AppleInnovation, Engagement, Future
Forget VR — Mobile cameras are the greatest innovation your business must embraceInnovation, Future-proofing
Thanks to Google, the end of the mobile app is nearTell Us About Your Project
About Us