Get a roadmap for how to improve your digital platform
We help teams build a business case by researching, prototyping, and testing short-term and long-term improvements
Get started01 Case Studies
Our Work

Become the most trusted security product suite by households internationally


Build the next generation of Spotify for Artists creator platform & analytics

Research and launch the most exciting NFT project in sports

Define future retail opportunities for telecom stores in 2030

Improve customer satisfaction & reduce customer support calls


Turn an under-used product into a mission critical enterprise platform


Define the roadmap for the world's leading Web3 talent platform


Making Canada's leading weather app more useful & more profitable


Finding a better way to connect with donors of all generations

Create CX Master Plan for one of the world's largest ferry operators


Improve online brokerage platform's conversion rate


Create a Customer Experience Plan for Vancouver's Tourism Board
02 Clients
Our Partners
















03 Services
What We Offer
Customer Experience
Strategies to improve customer satisfaction & enhance services
Service Design
Map your service ecosystem & solve complex challenges
UX Research
Benchmark product performance and improve usability & conversion
Innovation Sprints
We recruit, research, rapid prototype, and test new products or features
Behavioural Personas
Actionable customer insights to shift their customer journeys
Futures & Roadmaps
We prioritize improvements & innovation opportunities
04 Talent
Meet Our Team

Brittany Hobbs
Principal Mixed Methods Researcher
10+ Years

Arpy Dragffy
Principal Strategist & Service Designer
10+ Years

Ainsleigh Burelle
Strategic Foresight & Design Research Consultant
5+ Years

Janis Vetsch
Senior Product & Experience Designer
5+ Years

Lauren Isaacson
Principal UX & Market Researcher
10+ Years
05 Solutions
Find the Perfect Partner
Prioritized roadmap
North star for how your product can grow its market share, increase impact, and improve usability
Learn MoreCompetitive analysis
Find out how users score you against competitors, including opportunities and weaknesses
Learn MoreUser & expert feedback
Recruit and test product improvements and strategic futures opportunities
Learn More06 Resources
Upskill Your Team

Tips & lessons
10 lessons about how to improve tech & your success as a researcher, designer, product manager
Innovation methodology
For More Impactful UX Strategy, Use Futures Thinking
Audit & analysis
Web3 has a major UX problem
Innovation research guide
Guide to researching new products & testing concepts
Innovation methodology
Turning Fandom into Revenue with Web3
Methodology and Examples
Intro to Innovation Sprints
Innovation methodology
A guide to overcoming uncertainty impacting your product or service
Methodology and Examples
Intro to Service Design
About Us
Our Epic Annual Remote Retreat: Colombia Edition
Methodology and Examples
Intro to Customer Experience
Strategy, Methodology, Service Design
PH1 Research's Service Transformation Methodology
Tips & lessons
How to create customer journey maps & journey mapping tips
UX, strategy, human-centred design
UX needs to set the bar higher than usability
CX, UX, Research
Becoming customer-centric: What most organizations get wrong
Tips & lessons
Strategies for success: Usability testing & user research of government websites and public services
Public health guide
Information Architecture for Public Health Organizations
CX, Toolkits
Becoming customer-centric: 3 toolkits to measure your Customer Experience
Research, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organization
CX, UX, Research
Innovating your organization begins by understanding your customer experience
Tips & lessons
Recruit the right audience for your research: Social media recruitment
Strategy, Travel, Lessons
10 business lessons we learned travelling around the world
Tips
4 ways we helped entrepreneurs and business leaders around the world
Strategy, Gamification, Marketing
Guide to gamification: strategies to increase engagement and make your audience feel special
Article, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, Apple
Innovation, Engagement, Future
Forget VR — Mobile cameras are the greatest innovation your business must embrace
Innovation, Future-proofing
Thanks to Google, the end of the mobile app is near