Get a roadmap for how to improve your digital platform
We help teams build a business case by researching, prototyping, and testing short-term and long-term improvements
Get started01 Case Studies
Our Work
Become the most trusted security product suite by households internationally
Build the next generation of Spotify for Artists creator platform & analytics
Research and launch the most exciting NFT project in sports
Define future retail opportunities for telecom stores in 2030
Improve customer satisfaction & reduce customer support calls
Turn an under-used product into a mission critical enterprise platform
Define the roadmap for the world's leading Web3 talent platform
Making Canada's leading weather app more useful & more profitable
Finding a better way to connect with donors of all generations
Create CX Master Plan for one of the world's largest ferry operators
Improve online brokerage platform's conversion rate
Create a Customer Experience Plan for Vancouver's Tourism Board
02 Clients
Our Partners
03 Services
What We Offer
Customer Experience
Strategies to improve customer satisfaction & enhance services
Service Design
Map your service ecosystem & solve complex challenges
UX Research
Benchmark product performance and improve usability & conversion
Innovation Sprints
We recruit, research, rapid prototype, and test new products or features
Behavioural Personas
Actionable customer insights to shift their customer journeys
Futures & Roadmaps
We prioritize improvements & innovation opportunities
04 Talent
Meet Our Team
Brittany Hobbs
Principal Mixed Methods Researcher
10+ Years
Arpy Dragffy
Principal Strategist & Service Designer
10+ Years
Ainsleigh Burelle
Strategic Foresight & Design Research Consultant
5+ Years
Janis Vetsch
Senior Product & Experience Designer
5+ Years
Lauren Isaacson
Principal UX & Market Researcher
10+ Years
05 Solutions
Find the Perfect Partner
Prioritized roadmap
North star for how your product can grow its market share, increase impact, and improve usability
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Competitive analysis
Find out how users score you against competitors, including opportunities and weaknesses
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User & expert feedback
Recruit and test product improvements and strategic futures opportunities
Learn More
06 Resources
Upskill Your Team
Tips & lessons
10 lessons about how to improve tech & your success as a researcher, designer, product manager
Innovation methodology
For More Impactful UX Strategy, Use Futures Thinking
Audit & analysis
Web3 has a major UX problem
Innovation research guide
Guide to researching new products & testing concepts
Innovation methodology
Turning Fandom into Revenue with Web3
Methodology and Examples
Intro to Innovation Sprints
Innovation methodology
A guide to overcoming uncertainty impacting your product or serviceMethodology and Examples
Intro to Service DesignAbout Us
Our Epic Annual Remote Retreat: Colombia EditionMethodology and Examples
Intro to Customer ExperienceStrategy, Methodology, Service Design
PH1 Research's Service Transformation Methodology
Tips & lessons
How to create customer journey maps & journey mapping tipsUX, strategy, human-centred design
UX needs to set the bar higher than usabilityCX, UX, Research
Becoming customer-centric: What most organizations get wrongTips & lessons
Strategies for success: Usability testing & user research of government websites and public servicesPublic health guide
Information Architecture for Public Health OrganizationsCX, Toolkits
Becoming customer-centric: 3 toolkits to measure your Customer ExperienceResearch, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organizationCX, UX, Research
Innovating your organization begins by understanding your customer experience
Tips & lessons
Recruit the right audience for your research: Social media recruitmentStrategy, Travel, Lessons
10 business lessons we learned travelling around the worldTips
4 ways we helped entrepreneurs and business leaders around the worldStrategy, Gamification, Marketing
Guide to gamification: strategies to increase engagement and make your audience feel specialArticle, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, AppleInnovation, Engagement, Future
Forget VR — Mobile cameras are the greatest innovation your business must embraceInnovation, Future-proofing
Thanks to Google, the end of the mobile app is nearTell Us About Your Project
About Us