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Rapidly innovate your product or service

We help you reach goals faster by researching, testing, and prioritizing the future of your product/service

01 Case Studies

Our Work

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Become the most trusted security product suite by households internationally

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Build the next generation of Spotify for Artists creator platform & analytics

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Research and launch the most exciting NFT project in sports

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Define future retail opportunities for telecom stores in 2030

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Improve customer satisfaction & reduce customer support calls

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Turn an under-used product into a mission critical enterprise platform

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Define the roadmap for the world's leading Web3 talent platform

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Making Canada's leading weather app more useful & more profitable

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Finding a better way to connect with donors of all generations

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Create CX Master Plan for one of the world's largest ferry operators

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Improve online brokerage platform's conversion rate

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Create a Customer Experience Plan for Vancouver's Tourism Board

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02 Clients

Our Partners

microsoft client

The Weather Network

Dapper Labs

TELUS

NFL

Indigo

dell

bcferries

new relic

David Suzuki Foundation

UFC

Vancity

Government of Canada

University of Waterloo

03 Services

What We Offer

Customer Experience

Strategies to improve customer satisfaction & enhance services

Service Design

Map your service ecosystem & solve complex challenges

UX Research

Benchmark product performance and improve usability & conversion

Innovation Sprints

We recruit, research, rapid prototype, and test new products or features

Behavioural Personas

Actionable customer insights to shift their customer journeys

Futures & Roadmaps

We prioritize improvements & innovation opportunities

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04 Talent

Meet Our Team

Brittany Hobbs

Principal Mixed Methods Researcher

10+ Years

Arpy Dragffy

Principal Strategist & Service Designer

10+ Years

Ainsleigh Burelle

Strategic Foresight & Design Research Consultant

5+ Years

Janis Vetsch

Senior Product & Experience Designer

5+ Years

Lauren Isaacson

Principal UX & Market Researcher

10+ Years

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05 Solutions

Find the Perfect Partner

Consulting Services

Our talented team takes care of everything.

Fractional Team

Get a team that matches your needs & budget.

Find Contractors

Fill a short-term need with a reliable expert.

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06 Resources

Upskill Your Team

Tips & lessons

10 lessons about how to improve tech & your success as a researcher, designer, product manager

Innovation methodology

For More Impactful UX Strategy, Use Futures Thinking

Audit & analysis

Web3 has a major UX problem

Innovation research guide

Guide to researching new products & testing concepts

Innovation methodology

Turning Fandom into Revenue with Web3

Methodology and Examples

Intro to Innovation Sprints

Innovation methodology

A guide to overcoming uncertainty impacting your product or service

Methodology and Examples

Intro to Service Design

About Us

Our Epic Annual Remote Retreat: Colombia Edition

Methodology and Examples

Intro to Customer Experience

Strategy, Methodology, Service Design

PH1 Research's Service Transformation Methodology

Tips & lessons

How to create customer journey maps & journey mapping tips

UX, strategy, human-centred design

UX needs to set the bar higher than usability

CX, UX, Research

Becoming customer-centric: What most organizations get wrong

Tips & lessons

Strategies for success: Usability testing & user research of government websites and public services

Public health guide

Information Architecture for Public Health Organizations

CX, Toolkits

Becoming customer-centric: 3 toolkits to measure your Customer Experience

Research, COVID-19, Lessons

3 lessons: Becoming an adaptive & resilient organization

CX, UX, Research

Innovating your organization begins by understanding your customer experience

Tips & lessons

Recruit the right audience for your research: Social media recruitment

Strategy, Travel, Lessons

10 business lessons we learned travelling around the world

Tips

4 ways we helped entrepreneurs and business leaders around the world

Strategy, Gamification, Marketing

Guide to gamification: strategies to increase engagement and make your audience feel special

Article, Innovation, Competition

It’s time to realize you’re already competing with Amazon, Google, Facebook, Apple

Innovation, Engagement, Future

Forget VR — Mobile cameras are the greatest innovation your business must embrace

Innovation, Future-proofing

Thanks to Google, the end of the mobile app is near

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