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CLIENTS
Clients and project history
Thirty of the research, strategy and AI evaluation projects PH1 has delivered since 2012, across technology, financial services, health, transit, education and media. Clients are named where the work is public; the rest are described by sector.
Thirty projects, 2012 to 2026
Microsoft
Behavioural research and a scored concept roadmap for on-device AI phones.
Spotify
Analytics roadmap and decision-support model for Spotify for Artists.
Mozilla
Mixed-method research and a North Star strategy for self-service support.
Simon Fraser University
Audience-based architecture and AI-ready roadmap for the research web estate.
Simon Fraser University
Journey maps and personas for prospective science applicants, 499 surveyed.
Simon Fraser University
Undergraduate journey research with 1,131 surveyed and a reusable persona model.
The Weather Network
Five-project programme from app evaluation to AI onboarding and personalisation.
NFL ALL DAY, LaLiga Golazos, UFC Strike, NBA Top Shot
Go-to-market research across four licensed sports collectible products.
BC Ferries
Three-phase Customer Experience Master Plan refresh with 12+ terminal audits.
TransLink
2026–2030 enterprise Customer Experience Action Plan across every service.
TransLink
Thirty rider interviews into a system-wide, trip-based journey model.
Hims & Hers
Research, redesign and experimentation to lift landing-page conversion.
TELUS
Service design and content strategy to cut call volume through self-service.
Schneider Electric
Decision-oriented user archetypes to guide an AI product-strategy shift.
A global enterprise IT company
A 1,500-person IT survey and roadmap to unify under-used support tools.
A major North American bank
Moderated usability testing of a US banking app with a SUS benchmark tracker.
A major Canadian credit union
Digital banking research against digital-first rivals for a three-year roadmap.
A Canadian online brokerage
Twenty-session usability study to fix site foundations before a mortgage launch.
A major Canadian commercial insurer
46 claims interviews into adjuster archetypes, journey maps and a toolkit.
A national telecommunications retailer
Ten-year strategic foresight to de-risk a store systems investment.
A global sportswear brand
Omni-channel CX sprints across US and UK markets and connected-fitness apps.
A major US paediatric hospital
UX and workflow research on a paediatric behavioural-health screener.
A provincial securities regulator
Requirements research defining what a financial literacy platform should be.
An AI-powered SEO platform
Screen-by-screen expert evaluation of an agentic SEO product before scale.
A leading experiential marketing agency
AI strategy for a website rebuild: features, data-exposure model and roadmap.
A major destination marketing organisation
Visitor journey mapping and a destination experience management plan.
A leading Canadian research university
CX audit of a future-students website with survey, interviews and audits.
A major Canadian environmental nonprofit
772-response donor survey and a four-persona model with a CX roadmap.
A provincial legal aid organisation
Mixed-method website usability study with survey and guided interviews.
A major Canadian retailer
Usability testing of a gift-discovery app concept and gift-giving journeys.