Overwhelmed product and marketing teams hire PH1 as a senior product and user research partner — 70+ engagements across 20+ industries.

Broken site and enterprise search quietly erodes perception, acquisition, retention, and revenue. See why it's the transformation fix to prioritize now.

Google's AI is replacing your website in the applicant journey. Here's how university marketing teams should respond before it's too late.

95% of enterprise AI pilots produce no measurable return. The cause is orchestration, context architecture and organisational design, not the model. A guide for leaders.

CX gave institutions the ability to measure experience. AI gives them the ability to act on it. Here's how to build a CX master plan that does both.

AI is restructuring how prospective students discover and evaluate institutions. Here is what that means for your enrollment strategy — and your website.

It has never been easier to build an AI product. It has never been harder to monetize one. Here's how to close the gap — with evidence, not guesswork.

Digital transformation was already hard, and AI made it harder. The five failure patterns we see in transformation programmes, and how to avoid each one.

You're being asked to ship AI faster than any previous initiative. Customer journey mapping is what protects the decision — and the roadmap — from the rush.

Twelve AI podcasts, ranked and reviewed, that help product teams understand customer needs, sharpen go-to-market strategy and drive adoption.

Plug a product into an LLM and you stop shipping predictable software. How to measure AI products when model upgrades look like progress and outcomes stay flat.

PH1 evolved from Design of AI to Product Impact to focus on measuring and scaling AI value. Why measurable impact now defines AI strategy.

AI is reshaping transit choice. Win riders with clear, trusted digital journeys, better data, and safe AI-powered guidance.

NAFTA moved factories. AI could export Canada's know-how as businesses default to US platforms, costing leverage and talent. The case for Canadian AI alternatives.

AI is no longer a differentiator but infrastructure. By 2026 the gap is between organisations that restructured how they work and those still pretending they use AI.

AI is reshaping how students discover universities. How higher-ed leaders can protect recruitment, modernise student services and build an AI-ready student experience.

Hard truths learned from industry leaders, enterprise buyers, and dozens of AI founders who already made the mistakes you're about to make.

AI embedded itself into roadmaps and executive mandates before most organisations could reason about it. Why the Design of AI podcast began in 2023 and what it covers.

Innovation sprints help organizations de-risk AI, explore new value, and turn complex service challenges into clear, evidence-based decisions.

Service design aligns AI, automation and customer experience into one coherent system, so organisations scale experiences rather than silos.

Why journey mapping remains one of the highest-return investments for innovation, productivity and AI-ready services, and how teams use it to drive results.

How fandom, creators, and AI-driven personalization reshape engagement, monetization, and community—and how brands can build durable advantage.

How AI is transforming customer experience from reactive journeys to predictive, personalized systems—and why CX must become core infrastructure, not a function.

GenAI shifts designers from deterministic to probabilistic output, with no best practices yet. A guide to designing a GenAI product, from vision to content strategy.

How AI turns user research into action: unearthing insights that build loyalty, give engineering teams empathy for users, and turn data into decisions.

GenAI lets anyone design interfaces from prompts. Why this looks less like the end of UX and more like the start of the service design of AI.

Research platforms make data collection easy, and the field has grown dependent on tools over expertise. A guide to researching new products and testing concepts.

The 2020s have made planning feel like riding a rollercoaster blindfolded. A guide to making product and service decisions when the direction keeps changing.