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CASE STUDIES
Innovating UX & CX since 2012
Real stories behind our work, showing how we solve problems, create impact, and help ideas find their place in the world. We have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
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CASE STUDIES
Innovating UX & CX since 2012
Real stories behind our work, showing how we solve problems, create impact, and help ideas find their place in the world. We have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
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CASE STUDIES
Innovating UX & CX since 2012
Real stories behind our work, showing how we solve problems, create impact, and help ideas find their place in the world. We have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
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BLOG
Latest insights
AI Strategy
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Jan 3, 2026
The Design of AI in 2026: Strategy, Power Shifts, and the Cost of Pretending You Understand AI
AI is no longer a differentiator. It is infrastructure that forces us to change how we think, work, and value interactions. By 2026, the gap will not be between companies that “use AI” and those that do not. It will be between organizations that restructured how they create value and those that simply layered AI onto existing products, workflows, and org charts.
AI Strategy
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Jan 2, 2026
AI Strategy for Higher Education Leaders: Protect Recruitment, Modernize Student Services, and Build an AI-Ready Student Experience
AI is reshaping how students discover universities and make decisions. Learn how higher ed leaders can protect recruitment, modernize student services, and build an AI-ready student experience with PH1’s proven diagnostic and roadmap.
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BLOG
Latest insights
AI Strategy
/
Jan 3, 2026
The Design of AI in 2026: Strategy, Power Shifts, and the Cost of Pretending You Understand AI
AI is no longer a differentiator. It is infrastructure that forces us to change how we think, work, and value interactions. By 2026, the gap will not be between companies that “use AI” and those that do not. It will be between organizations that restructured how they create value and those that simply layered AI onto existing products, workflows, and org charts.
AI Strategy
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Jan 2, 2026
AI Strategy for Higher Education Leaders: Protect Recruitment, Modernize Student Services, and Build an AI-Ready Student Experience
AI is reshaping how students discover universities and make decisions. Learn how higher ed leaders can protect recruitment, modernize student services, and build an AI-ready student experience with PH1’s proven diagnostic and roadmap.
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2024
Future vision for Micrsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding
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2024
Future vision for Micrsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding
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2024
Future vision for Micrsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding
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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
User's data maturity dramatically shifts their needs
Key finding
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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
User's data maturity dramatically shifts their needs
Key finding
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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
User's data maturity dramatically shifts their needs
Key finding
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2025
Reimagine the customer experience roadmap for Simon Fraser University
Organizational silos break the student experience
Key finding
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2025
Reimagine the customer experience roadmap for Simon Fraser University
Organizational silos break the student experience
Key finding
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2025
Reimagine the customer experience roadmap for Simon Fraser University
Organizational silos break the student experience
Key finding
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2025
Develop corporate Customer Experience Action Plan & Journey Map
All riders need additional support at key moments
Key Finding
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2025
Develop corporate Customer Experience Action Plan & Journey Map
All riders need additional support at key moments
Key Finding
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2025
Develop corporate Customer Experience Action Plan & Journey Map
All riders need additional support at key moments
Key Finding
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BLOG
Latest insights
AI Strategy
/
Jan 3, 2026
The Design of AI in 2026: Strategy, Power Shifts, and the Cost of Pretending You Understand AI
AI is no longer a differentiator. It is infrastructure that forces us to change how we think, work, and value interactions. By 2026, the gap will not be between companies that “use AI” and those that do not. It will be between organizations that restructured how they create value and those that simply layered AI onto existing products, workflows, and org charts.
AI Strategy
/
Jan 2, 2026
AI Strategy for Higher Education Leaders: Protect Recruitment, Modernize Student Services, and Build an AI-Ready Student Experience
AI is reshaping how students discover universities and make decisions. Learn how higher ed leaders can protect recruitment, modernize student services, and build an AI-ready student experience with PH1’s proven diagnostic and roadmap.
/
BLOG
Latest insights
AI Strategy
/
Jan 3, 2026
The Design of AI in 2026: Strategy, Power Shifts, and the Cost of Pretending You Understand AI
AI is no longer a differentiator. It is infrastructure that forces us to change how we think, work, and value interactions. By 2026, the gap will not be between companies that “use AI” and those that do not. It will be between organizations that restructured how they create value and those that simply layered AI onto existing products, workflows, and org charts.
AI Strategy
/
Jan 2, 2026
AI Strategy for Higher Education Leaders: Protect Recruitment, Modernize Student Services, and Build an AI-Ready Student Experience
AI is reshaping how students discover universities and make decisions. Learn how higher ed leaders can protect recruitment, modernize student services, and build an AI-ready student experience with PH1’s proven diagnostic and roadmap.
Our Leadership
PH1 Research was founded in 2012 and leveraged human-centred design, rapid prototyping, service design, design thinking, strategic foresight, journey mapping, and service blueprinting with leading orgs. We specialize across the software, ecommerce, SaaS, analytics, education, financial services, higher education, entertainment, sports, and transportation sectors.
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ABOUT US
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ABOUT US
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ABOUT US