Leveraging AI is ultimately about convincing users to switch behavior patterns. In the case of leveraging for backend efficiency gains, stakeholders need to buy into a new pattern of working. In the case of capturing new markets, it is about displacing incumbent products.

To do this successfully we need to understand the value drivers of target customers. We need to understand how and why they make decisions in particular situations and how they holistically evaluate products.

PH1 Research conducts in-depth behavioral research to identify those value drivers. We prepare actionable guidelines for how product teams should leverage those value drivers and where to leverage them in the UX of your AI product.

Rather than investing into expensive proof of concepts and demos, we recommend starting with design concepts and prototypes. The reason is that while demonstrating the technology is important, building products using emerging technologies face a range of barriers to adoptions. Those are more important to address before moving into the technology itself.

PH1's team does this either by: 1) Coaching and consulting your team through the design process, including sharing feedback and best practices from recent AI projects; or 2) Taking care of ideation sessions and concept design ourselves, where your team is consulted throughout.

We then get feedback from target customers. Many of our clients prefer to do this anonymously, where your brand is hidden. The testing provide critical insights for how to overcome barriers to entry and deliver impact.