Service Design & Digital Transformation Consulting
Design thinking helps organizations imagine new approaches, while service designers make innovation a reality. Service design creates the human-centered services and strategies that make your customer experience more satisfifying.
Improve customer satisfaction
Pinpoint pain points and validate solutions
Identify innovative new services
Solve the jobs-to-be-done that matter
Optimize existing services & workflows
Map existing- and desired-state services
Service Design Expertise
Co-creation
Align teams and customers on a vision
Systems thinking
Optimize connected touchpoints
Service blueprinting
Detailed plan for service improvements

Co-creation is the key to building better, more effective, and viable services. Our process always begins by aligning internal stakeholders and defining the vision and sandbox for the service design project. Co-creating a clear and shared project plan. From there we recruit and research what a representative sample of customers needs. Our facilitators create custom workshops and focus on actionable outcomes.

A successful digital transformation and creation of new services happens by seeking out inefficiencies in the current system, and identifying the true value creators. Our team are experts in behavioural research and applying a systemic lens to our investigations. We bridge divides, explore possibilities, test transformations, and maximize impact.

Service blueprints enable leadership and product teams to see the connected services, touchpoints, and desired impact of a service. They demonstrate the product vision and highlight the human-centered experience from an organizational lens. Service blueprints will vary by organization and level of detail required at that stage of planning.
Case Studies
Read Our Success Stories

Create CX Master Plan for one of the world's largest ferry operators


Create a Customer Experience Plan for Vancouver's Tourism Board

Research and launch the most exciting NFT project in sports


Define the roadmap for the world's leading Web3 talent platform


Making Canada's leading weather app more useful & more profitable
Service Design Resources & Training Materials

Methodology and Examples
Intro to Service Design
Methodology and Examples
Intro to Innovation Sprints
Innovation methodology
A guide to overcoming uncertainty impacting your product or service
Research, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organization
UX, strategy, human-centred design
UX needs to set the bar higher than usability
CX, UX, Research
Becoming customer-centric: What most organizations get wrong
Article, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, Apple
About Us
Our Epic Annual Remote Retreat: Colombia EditionClients
Our clients
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