We're experts in identifying low-hanging fruit and barriers to entry; often a result of interconnected services, unmaintained components, ever-evolving design systems. Our usability testing focuses on gaining the perspectives of a representative audience and identifying underlying barriers / motivations. Representation we focus on includes those with visual impairments, with low English language proficiency, low technical abilities, and those who are unfamiliar with your brand / service.
The UX of your product or service must be measurable. Finding the right KPIs enables teams to research, benchmark, and prioritize with ease. We work with product managers and designers to define those metrics. We then engage users to create automated research/evaluation tools. Those automated measurement tools provide teams with real-time and benchmarked insights to improve product and feature launches.
Good recruitment is the keystone to all UX research. Speak to the wrong audience and you'll get the wrong answers. We work with clients to determine the most lean and representative audiences to recruit based on your particular customer base and business challenge. Depending on your project, this can include difficult to recruit audiences, including youth, seniors, and those experiencing barriers to entry. We have led recruitment projects internationally and can also source international moderators to ensure your research project is appropriately localized.