Leverage GenAI to disrupt the weather app category

Pelmorex's goal is to leverage GenAI to accelerate adoption of new brand entering USA for first time.

PH1 was contracted to lead the new venture research, strategy, and testing of a disruptive new product. This product must address the little differentiation between major weather apps. It must also deliver new capabilities that disrupt the category.

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Leadership struggled to know how to best leverage GenAI. Deploying a new technology and hiring the right employees is challenging. So PH1's support enabled the business to focus.

The client needed to determine how to leverage GenAI to deliver on user expectations that have not been met by any of the major weather apps.

Our strategy was to research, conceptualize, and test speculative features and capabilities that could transform key user journeys.

Project was an extension of previous futures and new venture work for the product team. 
Investigated competitors for opportunities and scanned similar products for potential interaction patterns and capabilities. 
Led leadership through planning exercises to define an AI vision, strategy, and prospective use cases to focus on. 
Conceptualized and tested potential strategies. 
Co-created product direction with leadership. 
Designed prototypes demonstrating capabilities and scenarios to collect signals. 
Tested with representative audience of users.

PH1’s engagement led to Pelmorex' Beta entry into the USA and prioritization of resources, including:

Project led to the launch of a Beta application, enabling the brand to make initial entry to USA. 
Provided the product, design, data, marketing teams with validated features, strategies, and tactics to inform build & launch. 
Delivered archive of insights and reporting to inform current and future initiatives. 
Facilitated alignment across client orgs and created a shared vision and strategy. 
Collected insights from more than 40 interviews and a survey with target users.

We also discovered major opportunities to gain competitive advantages once the technology was more accessible.