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About PH1 media

Trusted by Canada’s leading private & public organisations

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PH1 Media is a Vancouver-based Customer Experience Innovation and Design Thinking consulting firm, founded in 2012.

We find out what your customers need and we help you innovate the way your organization wants. The 3 ways we do this:

  • Customer Insights: Measure and map opportunities to improve in-person and digital customer experiences
  • UX Research: Hypothesis-based testing to validate UX and to improve products
  • Design Thinking: Transform how your team thinks about systemic challenges

Clients work with us because we help them think differently about customers, data, and products/services. We believe that by deeply understanding the unmet needs of customers, you can gain a competitive advantage in any industry. This mindset has enabled us to create behavioural change across public health projects, accelerate the digital transformation of corporations, and evaluate new venture opportunities for startups and government.

Our approach combines several human-centred methodologies —Design Thinking, Jobs to be Done, Lean Startup, Design Sprints, Rapid Prototyping— with a scientific dedication to delivering you proof.

Types of projects we typically work on:

  • Improve a digital or in-person product/service
  • Understand how to create behavioural change
  • Measure, audit, test a product or service
  • Evaluate how others are innovating and how you can too
  • Deliver Design Thinking workshops custom to your challenge
  • Measure customer satisfaction & improve your CX

Leadership Team

Arpy Dragffy

Founder + Strategist + Facilitator

Brittany Hobbs

Operations + Researcher + Analyst


Current openings

Data Scientist (Contract)

Experience with machine learning & predictive analytics based on behavioural data

Account Coordinator (Full-time)

Experience with cognitive research, managing client relationships, event marketing

"You are incredible instructors and what I've learned from you in one day is immeasurable. In fact, I sent the minutes to our Management, Graphic Design, Web Dev, Social Media and Sales departments for immediate implementation."

Jason from escapes.ca