
Outcome of our annual planning retreat
PH1 Research's 2022 Strategic Vision
– By Arpy Dragffy
2022 marks the tenth anniversary of our small, yet mighty consulting firm. From scrappy beginnings taking any UX project we could find, to today working on huge clients today, we've learned to be adaptable. We're now taking on the industry-changing challenges and it requires setting an equally ambitious vision for our business.
Fittingly, our 2022 strategic vision was created in Colombia, where version 2 of the business was defined. It's a place Brittany and I love and one that fuels a desire to triumph against barriers. The strategic vision was the core outcome of our annual team retreat that brought everyone together for fun, work, and exploration.
Our mission
Solve the biggest problems impacting your digital experience
PH1 Research’s mission is to solve the biggest problems impacting your digital experience. We use service design methods to investigate business challenges and apply human-centred design to prototype new initiatives and prepare a roadmap. Founded in 2012, we have innovated services across SaaS, financial, Web3, media, health, ecommerce, real estate, telecommunications, and public sector. Our model is highly collaborative, building alignment across teams by delivering evidence gathered from frontline teams, interviews, tests, and competitive evaluations. We have worked with Dapper Labs, Dell, National Football, The Weather Network, TELUS, Indigo, New Relic, University of Waterloo, and the Government of Canada.
Our pillars
In every engagement, we help our clients
Overcome uncertainty
Shift perspectives
Re-imagine relationships
Humanize at-scale
Be inclusive & transparent
Our strategy
Thrive in a sea of stale agencies & under-equipped freelancers by
Being distinct by imagining new possibilities
Being advocates for humanizing technology
Being champions of our clients and their customers
Being immersed in how behavioural change happens
Our priorities
In 2022 we're focused on creating value through every interaction
Be future-focused on creating new possibilities
Be an ally of internal cultures and how to support them to change
Be a curator of the insights we learn and grander themes
Finding a content modality that best suits each of our passions
Contributing to the greater research, strategy, and industry communities
Own and drive the success of our clients, projects, and our team
View More Resources

Strategy, AI, Design, Product
Guide to designing a GenAI product: From vision to content strategy
Strategy, AI, Design, Product
The end of UX? This is the start of the service design of AI
Strategy, AI, Design, Product
Build AI products that customers want | Design of AI podcast
Strategy, Methodology, Service Design
PH1 Research's Service Transformation Methodology
Strategy, Travel, Lessons
10 business lessons we learned travelling around the world
Trends, Strategy, Design
2016 Design trends: Do not fear the competition, no matter how big they are.
Trends, Innovation
Win Audiences in 2016: 6 Strategic Tips for Entrepreneurs and Business Leaders
Strategy, Gamification, Marketing
Guide to gamification: strategies to increase engagement and make your audience feel special
Tips
4 ways we helped entrepreneurs and business leaders around the world
Innovation, Strategy, Disruption
The disruption no one is talking about
Innovation, Assessment
Your business model will be disrupted if this describes your organization
AI, Innovation, Design Thinking
The key to solving problems and designing solutions that an AI can’t: Irrational behaviour
Innovation, Future-proofing
Thanks to Google, the end of the mobile app is near
Innovation, Engagement, Future
Forget VR — Mobile cameras are the greatest innovation your business must embrace
Travel, Tourism, Trends
Asia-Pacific travellers: about to transform the global tourism industry
Article, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, Apple
Not only is health care challenged by aging, so is the way of life of rural citizens
Japan and North America's Aging Problem that startups must address
CX, UX, Research
Innovating your organization begins by understanding your customer experience
CX, UX, Research
Becoming customer-centric: What most organizations get wrong
Research, Public Health, Strategy
Our personal views about health are changing the way we want to be engaged
CX, Toolkits
Becoming customer-centric: 3 toolkits to measure your Customer Experience
COVID-19, Resources, Research
PH1's research initiative to improve the CX of organisations impacted by COVID-19
BlackLivesMatter, Accessibility
Researchers can help end systemic racism that plagues products and services
Research, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organization
Public health guide
Information Architecture for Public Health Organizations
Tips & lessons
Strategies for success: Usability testing & user research of government websites and public services
Tips & lessons
Recruit the right audience for your research: Social media recruitment
Methodology and Examples
Intro to Customer Experience
Tips & lessons
How to create customer journey maps & journey mapping tips
Outcome of our annual planning retreat
PH1 Research's 2022 Strategic Vision
Privacy Policy
PH1 Research Privacy & Data Security Policy
Methodology and Examples
Intro to Service Design
Methodology and Examples
Intro to Innovation Sprints
UX, strategy, human-centred design
UX needs to set the bar higher than usability
Innovation methodology
Turning Fandom into Revenue with Web3
About Us
Our Epic Annual Remote Retreat: Colombia Edition
Innovation research guide
Guide to researching new products & testing concepts
Innovation methodology
A guide to overcoming uncertainty impacting your product or service
Innovation methodology
For More Impactful UX Strategy, Use Futures Thinking
Audit & analysis
Web3 has a major UX problem
Tips & lessons
10 lessons about how to improve tech & your success as a researcher, designer, product manager