Design a new future for your product & service
We facilitate, research, conceptualize, and test new strategies and products for customer-obsessed organizations
Get started01 Case Studies
Our Work
Become the most trusted security product suite by households internationally
Build the next generation of Spotify for Artists creator platform & analytics
Research and launch the most exciting NFT project in sports
Define future retail opportunities for telecom stores in 2030
Improve customer satisfaction & reduce customer support calls
Turn an under-used product into a mission critical enterprise platform
Define the roadmap for the world's leading Web3 talent platform
Making Canada's leading weather app more useful & more profitable
Finding a better way to connect with donors of all generations
Create CX Master Plan for one of the world's largest ferry operators
Improve online brokerage platform's conversion rate
Create a Customer Experience Plan for Vancouver's Tourism Board
02 Clients
Our Partners
03 Services
What We Offer
Customer Experience
Strategies to improve customer satisfaction & enhance services
Service Design
Map your service ecosystem & solve complex challenges
UX Research
Benchmark product performance and improve usability & conversion
Innovation Sprints
We recruit, research, rapid prototype, and test new products or features
Behavioural Personas
Actionable customer insights to shift their customer journeys
Futures & Roadmaps
We prioritize improvements & innovation opportunities
04 Talent
Meet Our Team
05 Solutions
Find the Perfect Partner
Prioritized roadmap
North star for how your product can grow its market share, increase impact, and improve usability
Learn MoreCompetitive analysis
Find out how users score you against competitors, including opportunities and weaknesses
Learn MoreUser & expert feedback
Recruit and test product improvements and strategic futures opportunities
Learn More06 Resources
Upskill Your Team
Tips & lessons
10 lessons about how to improve tech & your success as a researcher, designer, product managerInnovation methodology
For More Impactful UX Strategy, Use Futures ThinkingAudit & analysis
Web3 has a major UX problemInnovation research guide
Guide to researching new products & testing conceptsInnovation methodology
Turning Fandom into Revenue with Web3Methodology and Examples
Intro to Innovation SprintsInnovation methodology
A guide to overcoming uncertainty impacting your product or serviceMethodology and Examples
Intro to Service DesignAbout Us
Our Epic Annual Remote Retreat: Colombia EditionMethodology and Examples
Intro to Customer ExperienceStrategy, Methodology, Service Design
PH1 Research's Service Transformation MethodologyTips & lessons
How to create customer journey maps & journey mapping tipsUX, strategy, human-centred design
UX needs to set the bar higher than usabilityCX, UX, Research
Becoming customer-centric: What most organizations get wrongTips & lessons
Strategies for success: Usability testing & user research of government websites and public servicesPublic health guide
Information Architecture for Public Health OrganizationsCX, Toolkits
Becoming customer-centric: 3 toolkits to measure your Customer ExperienceResearch, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organizationCX, UX, Research
Innovating your organization begins by understanding your customer experienceTips & lessons
Recruit the right audience for your research: Social media recruitmentStrategy, Travel, Lessons
10 business lessons we learned travelling around the worldTips
4 ways we helped entrepreneurs and business leaders around the worldStrategy, Gamification, Marketing
Guide to gamification: strategies to increase engagement and make your audience feel specialArticle, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, AppleInnovation, Engagement, Future
Forget VR — Mobile cameras are the greatest innovation your business must embraceInnovation, Future-proofing
Thanks to Google, the end of the mobile app is near