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CASE STUDIES
Innovating UX & CX since 2012
Real stories behind our work, showing how we solve problems, create impact, and help ideas find their place in the world. We have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
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CASE STUDIES
Innovating UX & CX since 2012
Real stories behind our work, showing how we solve problems, create impact, and help ideas find their place in the world. We have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
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CASE STUDIES
Innovating UX & CX since 2012
Real stories behind our work, showing how we solve problems, create impact, and help ideas find their place in the world. We have worked with Spotify, Microsoft, Mozilla, Hims & Hers, National Football League, La Liga, Government of Canada, universities, financial services, and many more.
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BLOG
Latest insights
digital-transformation
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May 23, 2026
AI Will Destroy University Website Traffic. There's Only One Path Forward.
Google's AI is replacing your website in the applicant journey. Here's how university marketing teams should respond before it's too late.
AI Strategy
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May 16, 2026
Guide to Accelerating AI Adoption & Business Outcomes
95% of enterprise AI pilots produce no measurable return. The cause isn't the model — it's orchestration, context architecture, and organizational design. A practical guide for leaders serious about getting AI value.
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BLOG
Latest insights
digital-transformation
/
May 23, 2026
AI Will Destroy University Website Traffic. There's Only One Path Forward.
Google's AI is replacing your website in the applicant journey. Here's how university marketing teams should respond before it's too late.
AI Strategy
/
May 16, 2026
Guide to Accelerating AI Adoption & Business Outcomes
95% of enterprise AI pilots produce no measurable return. The cause isn't the model — it's orchestration, context architecture, and organizational design. A practical guide for leaders serious about getting AI value.
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2024
Future vision for Microsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding
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2024
Future vision for Microsoft's AI-native mobile devices
Safety concerns undermine use of AI features
Key finding
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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
User's data maturity dramatically shifts their needs
Key finding
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2023
CX strategy prioritizing the future of Spotify's analytics & creator tools
User's data maturity dramatically shifts their needs
Key finding
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2025
Reimagine the customer experience roadmap for Simon Fraser University
Organizational silos break the student experience
Key finding
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2025
Reimagine the customer experience roadmap for Simon Fraser University
Organizational silos break the student experience
Key finding
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2025
Develop corporate Customer Experience Action Plan & Journey Map
All riders need additional support at key moments
Key Finding
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2025
Develop corporate Customer Experience Action Plan & Journey Map
All riders need additional support at key moments
Key Finding
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BLOG
Latest insights
digital-transformation
/
May 23, 2026
AI Will Destroy University Website Traffic. There's Only One Path Forward.
Google's AI is replacing your website in the applicant journey. Here's how university marketing teams should respond before it's too late.
AI Strategy
/
May 16, 2026
Guide to Accelerating AI Adoption & Business Outcomes
95% of enterprise AI pilots produce no measurable return. The cause isn't the model — it's orchestration, context architecture, and organizational design. A practical guide for leaders serious about getting AI value.
/
BLOG
Latest insights
digital-transformation
/
May 23, 2026
AI Will Destroy University Website Traffic. There's Only One Path Forward.
Google's AI is replacing your website in the applicant journey. Here's how university marketing teams should respond before it's too late.
AI Strategy
/
May 16, 2026
Guide to Accelerating AI Adoption & Business Outcomes
95% of enterprise AI pilots produce no measurable return. The cause isn't the model — it's orchestration, context architecture, and organizational design. A practical guide for leaders serious about getting AI value.
Our Leadership
PH1 Research was founded in 2012 and leveraged human-centred design, rapid prototyping, service design, design thinking, strategic foresight, journey mapping, and service blueprinting with leading orgs. We specialize across the software, ecommerce, SaaS, analytics, education, financial services, higher education, entertainment, sports, and transportation sectors.
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ABOUT US