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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
Head of Design, VP Product, UX Research Lead, Director of Digital
NECESSARY TIMELINE
Less than 2 months
Our POV
Internal testing is usually moderated by someone who helped design the thing being tested, and participants are reliably kinder to the person who built it. The version people will say to an external researcher is different, and more useful.
Usability testing is also cheap relative to what it prevents. The issue found in a session costs a design revision; the same issue found after launch costs a release, a support burden and a conversion hit.
What We Do
Test real tasks, not scripted tours. Participants pursue goals they actually have, which is the only way to see where they hesitate, backtrack or give up.
Rank by what it costs. Issues come back ordered by frequency and business impact, so the minor problem on a high-traffic step gets fixed before the severe one almost nobody reaches.
Cover accessibility deliberately. Heuristic checks against WCAG, and sessions with participants who use assistive technology, which finds what a checklist cannot.
What We'll Deliver
Moderated sessions with participants matched to your users
Issues ranked by frequency and business impact
Session recordings and timestamped highlight reels
Accessibility findings against WCAG where in scope
Prioritised recommendations with specific design direction
Readout with your product and design teams
When This is Essential
Conversion is dropping at a step and analytics cannot say why
Before a major release that changes a critical flow
After a redesign that did not deliver the expected improvement
When accessibility compliance has to be demonstrated
When internal opinion about the interface is divided
Combine With These Services
Conversion Funnel Analysis — size the drop-offs the sessions explain
Rapid Prototyping & Concept Testing — test the fix before building it
UX Audits & Accessibility — start with expert review when the problem is unclear
Part of Prototyping & Testing and Research Operations.
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Submissions