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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
VP Marketing, VP Product, Chief Digital Officer, Head of Growth
NECESSARY TIMELINE
Less than 2 months
Our POV
Analytics tell you which step loses people. They cannot tell you why, and the reason is rarely the one the team assumes — it is usually a comprehension or trust problem two steps earlier, not a usability problem at the exit.
Pairing the two is what makes the work actionable. One without the other gives you a number with no cause, or a story with no size.
What We Do
Quantify the funnel properly. Where people leave, in what volume, and what each step is worth, including the segments where the pattern differs.
Explain the exits. Moderated sessions through the live flow, testing comprehension, trust and pricing clarity at each point people abandon.
Size the fix. What each issue costs at current volume, so the roadmap is ordered by value rather than by how annoying the problem feels.
What We'll Deliver
Quantified funnel with drop-off by step and by segment
Behavioural explanation for each significant exit point
Comprehension, trust and pricing clarity assessed at each step
Issues sized by what they cost at current volume
Prioritised fixes with expected impact
Measurement plan to confirm the fix worked
When This is Essential
A critical flow is underperforming and the cause is contested
Paid acquisition is working and conversion is not
Checkout, sign-up or application abandonment has increased
Before investing in more traffic to a flow that leaks
When a pricing or packaging change is being considered
Combine With These Services
Usability Testing & UX Research — watch people attempt the steps that fail
Website & AI Search Strategy — fix the structure feeding the funnel
Customer Journey Mapping — see what happens before people arrive
Part of Prototyping & Testing and Customer Research.
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Submissions