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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
VP Product, Head of Design, UX Research Lead, Founder/CEO
NECESSARY TIMELINE
Less than 2 months
Our POV
Most prototype testing happens after the decision has already been made, which turns it into a formality that confirms the direction rather than challenges it. Real validation happens before commitment.
We build the idea to whatever fidelity makes it real enough to react to — sometimes far simpler than a prototype — put it in front of the people who would have to buy it, and come back with a position on whether to ship it, refine it or stop.
What We Do
Build to the question, not to production. Fidelity is set by what needs validating. A clickable wireframe answers a navigation question; a trust question needs something closer to real.
Test with people who would actually buy. Your customers and prospects, not a convenient sample, because investment questions turn on what real buyers do.
Iterate across rounds. One round finds the problems, the second tests your answer to them. A single round tells you what is wrong and never whether the fix works.
What We'll Deliver
Prototypes built to the fidelity the question requires
Moderated testing with participants matched to your buyers
Findings per round with recordings and highlight reels
A clear position on ship, refine or stop
Development-ready specifications for the validated direction
Competitive scorecard where benchmarking is in scope
When This is Essential
Before committing engineering resources to a direction
Internal teams disagree about which concept will convert
A competitor has shipped something similar and evidence is needed
Conversion is not matching what the product team expected
A concept has been tested internally and needs real buyers
Combine With These Services
Usability Testing & UX Research — test the build once it exists
New Product Research — validate the market before the concept
Generative AI Product Design — design the AI interaction being tested
Part of Prototyping & Testing and Customer Research.
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Submissions