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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
Founder/CEO, Chief Product Officer, VP Product
NECESSARY TIMELINE
2 to 3 months
Our POV
Most of the cost of a failed product is committed at the discovery stage, not the build stage. By the time engineering has shipped, the expensive decisions — who it is for, what problem it solves, what it has to beat — were made months earlier, usually on conviction.
Discovery research is cheap relative to a build, and the honest version of it sometimes returns a no. That answer is worth more than the research cost, and it is the one internal teams find hardest to reach on their own.
What We Do
Problem validation. Whether the problem is real, acute, and currently costing the people who have it enough to make them act.
Audience and requirements. Who specifically would adopt, what they need the product to do, and what would have to be true for them to switch.
Concept testing and prioritisation. Directions put in front of real buyers early enough to change what gets built, with a prioritised view of what to ship first.
What We'll Deliver
Problem validation with evidence from the intended buyers
Audience definition and product requirements grounded in research
Competitive alternative analysis, including doing nothing
Concept testing results with a prioritised build sequence
Go or no-go recommendation with the confidence level stated
Evidence pack structured for board or investor review
When This is Essential
Before engineering resources are committed to a new product
When the team is split between several directions
Ahead of a fundraise that needs validated demand
When a first version launched and did not find traction
When entering a category the team has not sold into before
Combine With These Services
Market & Audience Research — size the opportunity before defining the product
Rapid Prototyping & Concept Testing — put the direction in front of buyers
Buyer Insights Research — understand the decision unit you will sell to
Part of Customer Research and Prototyping & Testing.
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Submissions