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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
VP Product, Head of Design, CMO, Chief Strategy Officer
NECESSARY TIMELINE
Less than 2 months
Our POV
A competitor teardown written by your own team tells you what your team notices. Your customers notice different things, and they are the ones deciding. The feature your product managers dismiss is sometimes the reason a deal went the other way.
We put your actual customers and prospects through the competitor’s product and record what they say when they are not performing for you — including the parts they prefer, which is the finding internal reviews reliably leave out.
What We Do
Recruit the people who decide. Your customers, your prospects, and where it matters, people who chose the competitor instead.
Walk the real journey. Sign-up, onboarding, the core task and the support path, observed rather than summarised.
Report what they preferred. Including the uncomfortable parts, with an assessment of what it would actually cost you to close each gap.
What We'll Deliver
Observed walkthrough of the competitor’s experience end to end
What your customers preferred about the alternative, in their words
Where your product is genuinely ahead and how durable that is
Switching cost analysis from the customer’s point of view
Prioritised response options with an effort estimate for each
Session recordings and a quote bank for internal use
When This is Essential
A competitor is winning deals and the reason is contested
Before a roadmap or positioning decision that assumes you are ahead
When sales keeps losing on a feature nobody has verified matters
Before entering a category an incumbent already holds
When a competitor has launched something and reaction is outpacing evidence
Combine With These Services
Competitive Benchmarking — score several products on the same tasks
Win/Loss Analysis — hear directly from the deals you lost
New Product Research — validate a response before building it
Part of Competitive Intelligence and Prototyping & Testing.
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Submissions