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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
VP Product, CMO, Head of Strategy, Director of CX
NECESSARY TIMELINE
Less than 2 months
Our POV
Most competitive analysis is a feature comparison table built by people who have never watched a customer use either product. It tells you what exists. It does not tell you which one a buyer completes their task in, or which one they trust afterwards.
We benchmark with the same participants running the same tasks across every product in the study. That makes the result comparable by construction rather than by assertion, and it means the methodology can be rerun next year to show movement.
What We Do
Define the tasks that matter. The jobs buyers actually judge you on, agreed before fielding so the scoring cannot be argued with afterwards.
Run every product with the same people. Identical tasks, rotated order, across your product and the alternatives your buyers are genuinely weighing.
Score and explain. Completion, effort, confidence and preference, with the reasons behind each gap rather than just the gap.
What We'll Deliver
Head-to-head scorecard across completion, effort and confidence
The tasks where you win, where you lose, and by how much
Reasons behind each gap, from observed behaviour
Prioritised list of what to fix first, ranked by competitive cost
A documented methodology your team can rerun to show movement
Executive summary for board and leadership reporting
When This is Essential
Leadership asks how you compare and nobody has evidence
A competitor has shipped something and reaction is louder than data
Before a positioning or pricing decision
When win rates have shifted and sales cannot explain why
When a baseline is needed before a major investment
Combine With These Services
Competitor Product Evaluation — go deeper on one competitor’s experience
Win/Loss Analysis — connect the benchmark to closed deals
Usability Testing & UX Research — fix the gaps the benchmark finds
Part of Competitive Intelligence and AI Product Evaluation.
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Submissions