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AI STRATEGY & AI Adoption Consultancy
Increase AI Adoption & Business Value
AI is now essential to how every business operates and competes. The question is no longer whether to invest — it is how to make the investment pay off across your organization and inside the products you ship to your customers.
The challenge is adoption. Internal teams struggle to capture the value their early champions did. AI products launch and gain traction with only a fraction of the user base required to justify the build. Modernization runs more expensive, the behavioural change is harder, and the path from deployment to compounding value is longer than most leadership teams planned for.
PH1 has spent fourteen years solving this problem. We apply the lessons learned with Microsoft, Spotify, Mozilla, hims & Hers, TransLink, SFU, and the mid-market and public-sector institutions. We turn AI capability into business value at the speed your roadmap requires.
Big Consulting Outcomes at Small Agency Prices
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OUR VISION
AI adoption is uneven across nearly every organization investing in it. Teams don't have a way to measure the value of AI.
For organizations adopting AI internally — We surface the behavioural friction that has weekly active use stalled below 30%, redesign the workflow around the AI capability, and embed the enablement that moves adoption past the threshold and keeps it compounding.
For organizations building AI products — We validate which use cases will actually earn adoption, audit the LLM performance and chat interaction that drives customer trust, and build the eval and golden data infrastructure that lets your engineering and customer success teams ship with evidence.
Every Incubate engagement is calibrated against the AI Product Calibration framework — four dimensions that reveal whether an AI product is actually working:
Power — Does the AI do what it claims?
Speed — Does it reduce effort or move friction?
Impact — Does it change behaviour that matters?
Joy — Does it earn trust over time?
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Types of Projects PH1 Specializes in
Pinpointing how to best leverage AI internally & externally
Most teams have plenty of metrics and still do not know what changed. PH1 builds decision-grade benchmarks that track what changed, what improved, and what regressed — tied to real customer outcomes, so you can see the blockers to adoption, the segments that are failing, and the releases that moved the needle.
AI Adoption Strategy
Roadmap for scaling adoption & value
AI Product Discovery & Validation Research
AI product-market before you commit the build
AI Trust & Adoption Benchmarking
Remove barriers to adoption & value delivery
LLM Product Strategy & Specification
Starts with the business opportunity, not the technology
