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PH1 core capbility
YEARS EXPERIENCE
6 to 8 years
TYPICAL CLIENT
CTO, Chief Transformation Officer, CAIO, VP Product
NECESSARY TIMELINE
2 to 3 months
Our POV
Most AI strategies are built around what to buy and what the vendor says the technology can do. None of that determines whether the investment returns anything. The variable that decides is adoption — whether the people it was bought for change how they work.
Licence utilisation looks healthy in plenty of organisations where nothing about the work has changed. An adoption-first strategy starts with the people who have to adopt, establishes what would make them, and sequences the moves that get there.
What We Do
Research the people who must adopt. Primary research with the operators, employees or customers the AI is for: their workflows, the friction that would block adoption, and which capabilities would genuinely change how the work gets done.
Define audience and requirements. Who needs to adopt for value to materialise, what they need from the AI, and the trust and incentive conditions that will get them there.
Build the KPI architecture. Adoption thresholds, behavioural indicators and business-value proof points, with the measurement scaffolding to produce them release over release.
What We'll Deliver
Adoption-first AI strategy with audience, requirements and KPIs
Behavioural research findings from the people who must adopt
Operating model defining what AI owns and what people own
Sequenced roadmap with adoption milestones tied to business outcomes
Measurement framework your team can implement immediately
Decision-grade summary the executive team can act on
When This is Essential
An AI product is live but adoption is below the business case
AI tools are deployed internally and weekly use has stalled
Before committing engineering resources to a new AI capability
When the board wants evidence rather than activity reporting
When a previous rollout failed and nobody has diagnosed why
Combine With These Services
AI Adoption & ROI Measurement — measure what the strategy changed
Customer AI Readiness Research — test whether the audience will accept it
AI Service Design & Blueprints — design the workflows the strategy depends on
Part of Strategy & Planning and AI Product Evaluation.
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Submissions