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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
VP Product, Director of CX, Head of Research, CMO
NECESSARY TIMELINE
2 to 3 months
Our POV
Analytics tell you what happened. They cannot tell you what the person was trying to do, what they expected instead, or what they would have paid for. That gap is where most product decisions go wrong — a team sees a drop-off, invents a reason for it, and builds against the invention.
Interviews close the gap by putting a senior researcher in front of the people the decision depends on. Not a survey, not a focus group, and not a junior moderator reading a script. The researcher who designed the study runs the sessions and writes the findings, which is why the output arrives as a position on what to do rather than a summary of what people said.
What We Do
Study design against a decision. We start from the decision the business is trying to make and work backwards to the questions that would settle it. If a study cannot change what you do, we say so before it is fielded.
Recruitment and screening. Screener design, sourcing, scheduling, reminders, no-show management and incentive payments are handled by us, including hard-to-reach and regulated audiences.
Moderated sessions run by seniors. Sixty to ninety minutes, in person or remote, structured enough to compare across participants and loose enough to follow what matters. Your team watches live.
Analysis and a position. Findings are coded, weighted by how often and how severely each pattern appears, and delivered as a prioritised set of recommendations with the evidence attached.
What We'll Deliver
Discussion guide designed around the decision in play
Recruitment, screening, scheduling and incentive administration
Moderated sessions with recordings and timestamped highlight reels
Coded analysis with patterns ranked by frequency and business impact
Prioritised recommendations with the supporting evidence attached
Verbatim quote bank your team can use in decks and planning
Readout session with your product, design and leadership teams
When This is Essential
A product decision is contested and the disagreement is about customers rather than taste
Analytics show a drop-off and nobody can explain why
Before committing engineering investment to a direction nobody has tested with buyers
When churn or win rates have moved and the cause is not in the data
When a new segment or market is being entered for the first time
Combine With These Services
Customer Journey Mapping — map where in the journey the interview findings sit
Surveys & Quantitative Research — size the patterns interviews surface
Usability Testing & UX Research — watch people attempt the tasks they described
Part of Customer Research and Research Operations.
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Submissions