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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
VP product, VP marketing
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $25,000
Our POV
AI strengthens digital products and websites when it addresses real gaps in discovery, clarity, personalization, or decision-making. Without this focus, AI often amplifies existing weaknesses instead of fixing them.
PH1 helps teams isolate where AI can materially improve performance and where it should not be applied.
What We Do
This is a cross-functional workshop with product, digital, and experience leaders. The session evaluates existing websites or products to identify weaknesses and pinpoint high-impact AI opportunities tied to real user needs.
What We Deliver
Clear diagnosis of experience and performance weaknesses
Identified AI opportunities mapped to specific gaps
Executive alignment on where AI adds real value
Direction on what to prototype or test next
When This is Essential
Digital performance has plateaued
AI features are being considered broadly
Teams disagree on where AI belongs
Leadership wants targeted, high-impact innovation
Combine With These Services
AI product testing & UX improvement (AI Strategy & Evaluation) to validate AI concepts with real users
Improve website architecture, discovery & conversions (Digital Performance in the AI Era) to address structural issues alongside AI innovation
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Submissions