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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
Product Director, Marketing Director, Product Marketing Director, Agencies
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $50,000
Our POV
Usability drives adoption. If users can’t complete key tasks smoothly, they disengage—especially as AI-era expectations raise the bar. Teams often ship “improvements” based on internal belief, not evidence. PH1 runs task-based testing focused on completion and confidence, then validates fixes so teams ship changes that demonstrably reduce friction and increase successful use.
What We Do
We run task-based studies on the moments that determine success, measuring whether users can complete key tasks, where they hesitate, and what causes confusion or failure. We translate findings into concrete fixes and, when needed, re-test updated designs to confirm improvement—so teams can ship with confidence that changes improved completion and reduced friction.
What We Deliver
Task success results and friction map
Prioritized issues and recommended fixes
Decision-ready summary for stakeholders
Validation plan for confirming improvement
When This is Essential
You’re about to ship a major change
Users complain about confusion or difficulty
Adoption is low and the cause is unclear
Decisions are high-stakes and need evidence
Combine With These Services
Customer Journey Mapping + Redesign — Validates redesigned steps before they ship.
Product Release Performance Analysis — Verifies whether a release improved real user completion.
AI UX Task Success Evals — Evaluates AI-enabled flows where task success is the core outcome.
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Submissions