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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
Director of Marketing, Director of Product
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $25,000
Our POV
Teams often assume usability problems are “normal.” Benchmarking shows whether performance issues are internal or relative to competitors and substitutes.
PH1 benchmarks experiences to establish what “good” actually looks like.
What We Do
We test usability and performance against peer experiences, non-digital alternatives, and user expectations to identify gaps.
What We Deliver
Usability findings grounded in user behavior
Performance benchmarks against relevant comparisons
Identification of critical experience gaps
Prioritized recommendations for improvement
When This is Essential
Performance metrics lack context
Teams disagree on experience quality
Leadership wants external reference points
Investment decisions require justification
Combine With These Services
AI & Digital experience testing to understand AI-specific breakdowns
Improve website architecture, discovery & conversions to address structural issues revealed by benchmarking
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Submissions