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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
Marketing Director, Product Marketing Director
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $50,000
Our POV
Many products fail not because they are broken, but because they fail to resonate. Users do not immediately understand the value or relevance.
PH1 tests resonance to determine whether a concept is compelling enough to earn attention and use.
What We Do
We evaluate how new products, features, or messages are perceived, understood, and valued before full rollout.
What We Deliver
Evidence of perceived value and relevance
Identification of confusion or indifference
Insights into what resonates and why
Recommendations to refine or reposition
When This is Essential
Launching new products or features
Early engagement is weak or inconsistent
Teams disagree on value propositions
You need confidence before scaling
Combine With These Services
Prototype new digital products & services to test multiple approaches quickly
Increase digital impact & adoption to connect resonance insights to performance outcomes
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Submissions