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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
Founders, Product Manager, Research Manager, Agencies
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $50,000
Our POV
Teams don’t fail for lack of ideas—they fail by building without conviction. In the AI era, wrong bets cost more because customers churn faster and expectations rise. PH1 runs discovery as decision-making: clarify the job to be done, test what would change behavior, and recommend a direction with evidence so leaders can approve the next build confidently.
What We Do
We clarify customer needs and decision drivers, test early concepts and value hypotheses, and identify what would realistically change adoption and outcomes. We then recommend a clear direction—what to build next, what to avoid, and what still needs validation—so the team can move forward with speed and confidence rather than stakeholder pressure.
What We Deliver
Validated needs and success drivers
Direction recommendation with supporting evidence
Risks/unknowns and validation plan
Roadmap guidance for next steps
When This is Essential
Too many ideas, no defensible choice
You need confidence before investment
Adoption is stalling and direction is unclear
Leaders need evidence to approve work
Combine With These Services
Feature Prototyping + Testing Sprint — Validates solution directions before engineering commits.
Customer Journey Mapping + Redesign — Translates discovery insight into end-to-end fixes.
Feature Impact Eval & Enhancements — Focuses discovery on improving what’s underperforming today.
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Submissions