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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
Director of Product, Director or Web, Director of Marketing
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $25,000
Our POV
Many websites underperform not because of content or traffic, but because structure works against discovery and decision-making.
PH1 focuses on fixing the underlying architecture that determines whether users can find, understand, and act.
What We Do
We analyze website structure, navigation, content organization, and conversion paths to identify where performance is leaking.
What We Deliver
Diagnosis of structural and discovery issues
Recommendations to improve findability and flow
Conversion improvements tied to user behavior
Prioritized changes with clear rationale
When This is Essential
Traffic does not convert
Users struggle to find what they need
Content is strong but performance is weak
AI-driven discovery is underperforming
Combine With These Services
Usability testing & performance benchmarking to validate improvements
Increase digital impact & adoption to connect fixes to outcomes
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Submissions