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PH1 core capbility
YEARS EXPERIENCE
6 to 8 years
TYPICAL CLIENT
VP Product, Director of Product, Director of Marketing
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $50,000
Our POV
Roadmaps fill up with features that were never truly evaluated. Teams ship, move on, and hope results appear. In the AI era, that’s costly because outcomes are harder to attribute and regressions are easier to miss. PH1 evaluates whether a feature improved task success and adoption, then defines the few enhancements most likely to move outcomes—validated, not assumed.
What We Do
We evaluate a feature against outcome measures, pinpoint where it fails to deliver value in real use, and identify the blockers preventing adoption or successful completion. We then define a targeted enhancement plan focused on the few changes most likely to move outcomes and outline how to validate lift so improvements are provable after shipping.
What We Deliver
Feature impact evaluation (what moved vs didn’t)
Root-cause insights on underperformance
Prioritized enhancement plan
Validation plan to confirm lift
When This is Essential
Feature is used but not moving outcomes
Iteration hasn’t increased adoption
Stakeholders disagree on what to improve
You need a credible improvement plan
Combine With These Services
Product Release Performance Analysis — Proves whether enhancements improved outcomes after launch.
Usability Testing & UX Research — Validates enhancements increase completion and reduce friction.
AI Performance Scorecard + Benchmarks — Connects feature-level work to broader performance baselines.
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Submissions