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PH1 core capbility
YEARS EXPERIENCE
6 to 8 years
TYPICAL CLIENT
VP product, Chief Client Officer, Agency
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $50,000
Our POV
AI strategy is only useful if it improves measurable outcomes. The job is to decide where AI will outperform alternatives, and where it will not. Most teams waste budget by starting with capability instead of performance.
PH1 leads teams through the identification of the key value drivers and use cases that must be the focis of their AI products so that they will succeed.
What We Do
We help teams define and prioritize AI use cases based on evidence and impact. We clarify the metric each use case should improve, compare AI to non-AI approaches, and produce a decision-ready plan leadership can fund with confidence.
What We Deliver
AI use case portfolio tied to business and user outcomes
Prioritized roadmap with success metrics per use case
Comparison of AI vs non-AI approaches and trade-offs
Clear “do not pursue” list to prevent wasted build effort
When This is Essential
AI initiatives feel scattered or driven by internal opinions
Teams disagree on where AI belongs in the product or service
Leadership needs a defensible strategy before funding build work
You need to focus investment on 1–3 high-impact opportunities
Combine With These Services
Assess market demand for new AI products to validate that prioritized use cases align with real customer demand before build decisions are locked in
Eval AI quality, consistency & improvement to establish benchmarks that prove whether selected use cases deliver performance gains over time
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Submissions