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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
Director of Marketing, Director of Product
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $50,000
Our POV
Averages hide failure. Products can look healthy overall while quietly breaking for important segments—new users, edge contexts, or low-confidence audiences. In the AI era, variance increases as expectations and situations shift. PH1 makes segment performance legible: who succeeds, who fails, where the journey breaks, and what changes unlock adoption where it matters most.
What We Do
We define the segments that matter to your business (by behavior, context, or customer profile), then measure task success and confidence across those segments. We identify where performance diverges, pinpoint segment-specific blockers, and recommend targeted improvements and a validation plan focused on the segments that drive growth, retention, or strategic importance.
What We Deliver
Segment performance map (success, failure, confidence)
Ranked segment blockers and opportunities
Recommendations prioritized by business impact
Validation plan for priority segments
When This is Essential
Adoption is uneven or stalling in key audiences
Feedback varies widely and feels contradictory
You suspect it works for power users but not others
You need clarity on who is failing right now
Combine With These Services
AI Performance Scorecard + Benchmarks — Grounds segment analysis in a consistent measurement standard.
AI Trust & Confidence Review — Explains which segments distrust the experience and why.
Product Release Performance Analysis — Shows whether releases helped priority segments or harmed them.
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Submissions