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PH1 Expertise

Customer Journey Mapping + Future State

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PH1 Expertise

Customer Journey Mapping + Future State

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PH1 Expertise

Customer Journey Mapping + Future State

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PH1 core capbility

YEARS EXPERIENCE

9 to 10 years

TYPICAL CLIENT

VP Marketing, Director of CX

NECESSARY TIMELINE

4 to 6 months

BUDGET NECESSARY

Up to $100,000

Our POV

Journeys determine outcomes. Customers don’t experience features in isolation—they experience momentum, clarity, and confidence across steps. In the AI era, tolerance for friction is lower and abandonment is faster. PH1 maps journeys to pinpoint breakpoints where value drops, then redesigns the moments that matter and validates the fix so teams can ship changes that measurably improve completion and adoption.

What We Do

We map the current journey, identify where customers hesitate, abandon, or fail, and diagnose why those breakpoints occur. We then redesign the critical steps and flows that unblock successful completion, prototype key moments when needed, and validate the redesigned journey so teams can ship improvements with confidence and measurable success criteria.

What We Deliver

  • Breakpoint-focused journey map

  • Prioritized redesign recommendations

  • Prototype concepts for key steps

  • Validation findings and next-step plan

When This is Essential

  • Drop-offs are high and causes are unclear

  • Support signals hidden friction across steps

  • Conversion/adoption is limited by flow failures

  • You need end-to-end improvement, not tweaks

Combine With These Services

  • Usability Testing & UX Research — Validates redesigned steps and reduces risk before release.

  • AI Trust & Confidence Review — Fixes moments where hesitation kills adoption.

  • Feature Prototyping + Testing Sprint — Tests alternative journey solutions quickly.

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Submissions

Submit Your Brief or RFP