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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
VP Marketing, Director of CX
NECESSARY TIMELINE
4 to 6 months
BUDGET NECESSARY
Up to $100,000
Our POV
Journeys determine outcomes. Customers don’t experience features in isolation—they experience momentum, clarity, and confidence across steps. In the AI era, tolerance for friction is lower and abandonment is faster. PH1 maps journeys to pinpoint breakpoints where value drops, then redesigns the moments that matter and validates the fix so teams can ship changes that measurably improve completion and adoption.
What We Do
We map the current journey, identify where customers hesitate, abandon, or fail, and diagnose why those breakpoints occur. We then redesign the critical steps and flows that unblock successful completion, prototype key moments when needed, and validate the redesigned journey so teams can ship improvements with confidence and measurable success criteria.
What We Deliver
Breakpoint-focused journey map
Prioritized redesign recommendations
Prototype concepts for key steps
Validation findings and next-step plan
When This is Essential
Drop-offs are high and causes are unclear
Support signals hidden friction across steps
Conversion/adoption is limited by flow failures
You need end-to-end improvement, not tweaks
Combine With These Services
Usability Testing & UX Research — Validates redesigned steps and reduces risk before release.
AI Trust & Confidence Review — Fixes moments where hesitation kills adoption.
Feature Prototyping + Testing Sprint — Tests alternative journey solutions quickly.
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Submissions