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PH1 core capbility
YEARS EXPERIENCE
6 to 8 years
TYPICAL CLIENT
VP product, Chief Client Officer, Agency
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $100,000
Our POV
AI features fail when customers can’t quickly understand why they matter. Teams describe capability; customers want outcomes. PH1 tests whether value is clear, credible, and compelling, then refines language and in-product framing so customers choose the feature and keep using it. This is adoption work that makes the benefit legible enough to convert and retain.
What We Do
We test how customers interpret the AI feature’s benefit, where they feel skepticism or confusion, and what language and framing makes the value credible. We then refine the value proposition and in-product framing and validate the improvement through targeted testing—so adoption is driven by clarity, not novelty.
What We Deliver
Value proposition findings (what lands vs fails)
Objection and confusion map
Recommendations for messaging and framing
Validation results post-iteration
When This is Essential
Capability is strong but adoption is weak
Customers say “I don’t get it”
Trials don’t convert or repeat use is low
You need clearer differentiation
Combine With These Services
AI Product Differentiation Strategy — Ensures value supports a defensible “why us.”
AI Chat Output Benchmarking & Optimization — Aligns promised value with real usefulness in outputs.
AI UX Task Success Evals — Confirms the promise matches task outcomes in real use.
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Submissions