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PH1 core capbility
YEARS EXPERIENCE
9 to 10 years
TYPICAL CLIENT
Director of Product, Director of Marketing
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $50,000
Our POV
Trust isn’t a brand claim—it’s behavior. If customers hesitate, double-check, abandon, or stop relying on a feature, confidence is failing. In AI-era experiences this can happen even when outputs look fine. PH1 pinpoints the moments trust breaks, explains why, and turns them into concrete experience changes that increase reliance and successful completion.
What We Do
We identify the decision moments where users lose confidence—where they hesitate, abandon, or stop relying on the product—and diagnose the causes (unclear expectations, missing feedback, inconsistent behavior, or confusing presentation). We then recommend practical changes that reduce hesitation and define how to validate that trust, completion, and repeat use increased after improvements.
What We Deliver
Trust/confidence breakdown map
Ranked trust blockers with recommended fixes
Evidence summary from user behavior
Validation approach to confirm confidence improves
When This is Essential
Users try it once but don’t rely on it again
Feedback is “unclear” or “I don’t trust it”
Adoption plateaus despite iterations
Credibility concerns are rising internally
Combine With These Services
AI UX Task Success Evals — Links confidence drops to task failures in real flows.
AI Failure Pattern Mapping + Ranking — Prioritizes the failures that erode trust most.
Customer Journey Mapping + Redesign — Removes trust-breaking moments across the journey.
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Submissions