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PH1 core capbility
YEARS EXPERIENCE
6 to 8 years
TYPICAL CLIENT
VP product, VP marketing
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $50,000
Our POV
In the AI era, capability spreads fast; “we added AI” won’t protect you. Differentiation must be a product truth customers recognize, not a claim competitors copy. PH1 identifies decision drivers, maps competitive patterns, and defines defensible differentiation with clear product implications. The goal is a focused roadmap and a credible “why us” that converts and retains.
What We Do
We identify what drives customer choice, examine how competitors position similar capabilities, and define where your product can be meaningfully distinct in ways customers will value and recognize. We translate differentiation into product implications—what must change in experience and delivery—so differentiation becomes a roadmap guide, not a slogan.
What We Deliver
Differentiation thesis
Competitive framing (where you win/avoid)
Decision-driver summary
Product priority implications
When This is Essential
You feel interchangeable in the market
Competitors copy features quickly
Positioning is unclear or inconsistent
You need a defensible roadmap rationale
Combine With These Services
AI Market & Customer Demand Report — Ensures differentiation aligns with real adoption drivers.
AI Value Proposition Research & Optimization — Makes differentiation legible in customer language.
AI Performance Scorecard + Benchmarks — Measures whether differentiation translates into better outcomes.
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Submissions