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PH1 core capbility
YEARS EXPERIENCE
6 to 8 years
TYPICAL CLIENT
Executives, Agencies
NECESSARY TIMELINE
2 to 3 months
BUDGET NECESSARY
Up to $25,000
Our POV
Demand is not curiosity; it’s willingness to adopt in real workflows. AI features often demo well but fail because value is unclear, objections are strong, or workflow fit is weak. PH1 surfaces real demand signals, adoption barriers, and objections before you build. The result is evidence for go/no-go decisions and guidance on what customers will actually use.
What We Do
We define the target segments and decision context, gather market and customer input, and synthesize what drives adoption versus resistance. We surface objections and barriers early and translate them into product direction recommendations—so leadership can make a defensible go/no-go decision and teams can design for adoption rather than surprise after launch.
What We Deliver
Demand signal summary
Objection and barrier map
Segment-level demand insight
Direction recommendations
When This is Essential
You need evidence before building
Leaders want a go/no-go decision
Adoption risk is unclear
You want to avoid wasted build cycles
Combine With These Services
AI Product Differentiation Strategy — Shapes direction customers will choose over alternatives.
AI Use Case Prioritization Sprint — Focuses investment on the most adoptable bets.
AI Value Proposition Research & Optimization — Refines how value is understood and chosen.
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Submissions