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PH1 core capbility
YEARS EXPERIENCE
10+ years
TYPICAL CLIENT
Product Director, Marketing Director, Agency
NECESSARY TIMELINE
Less than 2 months
BUDGET NECESSARY
Up to $25,000
Our POV
AI introduces new failure modes that analytics rarely surface: confusion, over-trust, under-trust, and misinterpretation.
PH1 tests AI and digital experiences to understand how users interpret outputs and decide what to do next.
What We Do
We test AI-enabled and digital experiences with users to uncover where understanding, trust, and flow break down.
What We Deliver
User-tested insights into AI and digital interactions
Identification of trust and clarity issues
Evidence of where AI helps or hinders outcomes
Recommendations to improve experience performance
When This is Essential
AI features are live but underused
Users misunderstand or ignore outputs
Confidence and trust vary widely
Performance metrics do not explain behavior
Combine With These Services
Usability testing & performance benchmarking to compare AI flows against alternatives
Increase digital impact & adoption to tie testing insights to performance improvements
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Submissions