Tips & lessons
How to create customer journey maps & journey mapping tips
– By Arpy Dragffy
A guide to help you create the best customer journey maps, plus case studies explaining why journey mapping is important
Customer journey mapping is the most-discussed tool within customer experience; It is also the most difficult to learn. When done properly, journey mapping has the power to transform how your entire organization works together and how you envision improving your end-to-end CX. This guide will detail lessons our firm has learned creating journey maps for tech, ecommerce, higher education, tourism, and financial services. Our goal throughout is to enable you to overcome the common barriers that sink journey mapping projects.
It was written specifically because there is so little information online explaining how to ensure your journey mapping project will be successful. It was created based on our experience at PH1 Research consulting clients since 2012.
Download the guide here: The Secret to Effective Customer Journey Mapping
If you additional questions about journey mapping please contact us. We are one Canada's leading customer journey mapping expert service providers.
View More Resources

Strategy, AI, Design, Product
Guide to designing a GenAI product: From vision to content strategy
Strategy, AI, Design, Product
The end of UX? This is the start of the service design of AI
Strategy, AI, Design, Product
Build AI products that customers want | Design of AI podcast
Strategy, Methodology, Service Design
PH1 Research's Service Transformation Methodology
Strategy, Travel, Lessons
10 business lessons we learned travelling around the world
Trends, Strategy, Design
2016 Design trends: Do not fear the competition, no matter how big they are.
Trends, Innovation
Win Audiences in 2016: 6 Strategic Tips for Entrepreneurs and Business Leaders
Strategy, Gamification, Marketing
Guide to gamification: strategies to increase engagement and make your audience feel special
Tips
4 ways we helped entrepreneurs and business leaders around the world
Innovation, Strategy, Disruption
The disruption no one is talking about
Innovation, Assessment
Your business model will be disrupted if this describes your organization
AI, Innovation, Design Thinking
The key to solving problems and designing solutions that an AI can’t: Irrational behaviour
Innovation, Future-proofing
Thanks to Google, the end of the mobile app is near
Innovation, Engagement, Future
Forget VR — Mobile cameras are the greatest innovation your business must embrace
Travel, Tourism, Trends
Asia-Pacific travellers: about to transform the global tourism industry
Article, Innovation, Competition
It’s time to realize you’re already competing with Amazon, Google, Facebook, Apple
Not only is health care challenged by aging, so is the way of life of rural citizens
Japan and North America's Aging Problem that startups must address
CX, UX, Research
Innovating your organization begins by understanding your customer experience
CX, UX, Research
Becoming customer-centric: What most organizations get wrong
Research, Public Health, Strategy
Our personal views about health are changing the way we want to be engaged
CX, Toolkits
Becoming customer-centric: 3 toolkits to measure your Customer Experience
COVID-19, Resources, Research
PH1's research initiative to improve the CX of organisations impacted by COVID-19
BlackLivesMatter, Accessibility
Researchers can help end systemic racism that plagues products and services
Research, COVID-19, Lessons
3 lessons: Becoming an adaptive & resilient organization
Public health guide
Information Architecture for Public Health Organizations
Tips & lessons
Strategies for success: Usability testing & user research of government websites and public services
Tips & lessons
Recruit the right audience for your research: Social media recruitment
Methodology and Examples
Intro to Customer Experience
Tips & lessons
How to create customer journey maps & journey mapping tips
Outcome of our annual planning retreat
PH1 Research's 2022 Strategic Vision
Privacy Policy
PH1 Research Privacy & Data Security Policy
Methodology and Examples
Intro to Service Design
Methodology and Examples
Intro to Innovation Sprints
UX, strategy, human-centred design
UX needs to set the bar higher than usability
Innovation methodology
Turning Fandom into Revenue with Web3
About Us
Our Epic Annual Remote Retreat: Colombia Edition
Innovation research guide
Guide to researching new products & testing concepts
Innovation methodology
A guide to overcoming uncertainty impacting your product or service
Innovation methodology
For More Impactful UX Strategy, Use Futures Thinking
Audit & analysis
Web3 has a major UX problem
Tips & lessons
10 lessons about how to improve tech & your success as a researcher, designer, product manager